Capture how you say unique value propositions as a Founder so future colleagues get it right.
Help onboard your sales and product leaders with what already works.
See what questions are driving the buying process and what answers are costing the deals to fall apart.
Establish a baseline of questions and answers everyone needs to win with.
Keep track of who is pushing the most differentiated answers to your most important questions.
Capture unique ways via video, audio, and image of how you can communicate important concepts to prospects or customers.
Push sales and marketing to answer with the highest level of differentiation about a product or service.
Avoid stale or innacurrate product or service information from sitting in a bloated knowledge base or wiki.
Develop easy onboarding flows for customer facing colleagues.
Start by entering the 10 questions that prospect's are likely to ask in a competitive deal.
Answer the best way you know how or leave the answer blank and ask a colleague for help.
Invite your colleagues from product, marketing, engineering, leadership, strategy and more to help answer.
Monitor, adapt and add questions and answers as you grow and the market or competition changes.